Do You Want a Perpetual or Residual Income Stream?
LifeSpan Global, Incorporated is thrilled to be a Network Marketing
Company. It was formed INTENTIONALLY! LifeSpan's ownership has a highly
successful Distributor and Management history. We are enthusiastic in
our commitment to this Profession. Our dedication has given and
continues to give, unlimited opportunity to countless people, in all
walks of life who have given up or lost hope.
Our Corporate Citizenship takes great pleasure in contributing to the
"Independent Profession of Network Marketing" with extraordinarily high
quality nutritional supplements which are verified to provide powerful
features adding to a healthier quality of life. Further, we have created
rewarding financial incentives which enable anyone to become
financially independent as rapidly as he/she desires. The "LifeSpan
Motto" says, "Make the Rest of your Life, the Best of your Life!™" This
motto is deliberate and all inclusive, confirming the ancient adage,
"Wealth without Health is a Life in Conflict."
Our Profession is full of phrases, terms, expressions, etc., adopted
from all walks of life. Many of these have had passable adaptation but
some are appallingly bungled. When conflicting or inconsistent terms or
words are used, the message loses its significance and confuses
potential Distributors. During the past several years a explicit term
has erroneously become commonplace and, while it may be commonplace, it
is NOT correct or proper. It is deceptive and a misnomer. The profession
of Network Marketing has tolerated this term long enough, to the extent
that it's become an embarrassment. As the father of modern Psychology,
William James said, "There's nothing so absurd that if you repeat it
often enough, people will believe it." The term, that is being misused, grossly misrepresents the value of the Network Marketing Profession... is "Residual Income."
The profession of Network Marketing, deserves better! In the mid 1990's,
certainly prior to "Residual Income" becoming the prevalent term it is
today, I explained the Business aspect of Network Marketing, using the
term "Perpetual Income." In choosing the correct meaning, Perpetual, is
certainly the most accurate definition of the financial benefits of our
profession. The idiom must be, "Create a Perpetual Income." My term was
precipitated by questioning and then researching the word "Residual." I
was very disappointed in my discovery. Residual, "Generally
a quantity left over at the end of a process, the remains of an action,
activity... OR... describes a residue after most of something is gone.
Constituting a remainder; remaining; Left Over. It has become an almost
formal word for, 'What's Left Over.'" (Legally, if a business
becomes insolvent, the shareholders, partners, etc. to the bankrupt
organization, receive any money that is "Left Over" AFTER all the assets
are sold and all creditors paid!) This meaning creates a BAD image for
Network Marketing. Personally, "I don't want the leftover(s). I want the
MAIN COURSE!"
To ME, a "Residual Income" is what a Boss pays you... It's what's left over, the amount a company decides, in a Corporate Business Plan, what can be "afforded" to be given to you, the EMPLOYEE! If your company has a "Car Program," do you get the "Leftover" car?
Today, I looked "Residual" up again. In reviewing three different
definitions, I could not justify using Residual in any presentation for
LifeSpan.
When a Distributor builds a downline through sponsorships, sharing and
building relationships, it becomes a Network Marketing Business. It is a
viable asset, willable, it contains growing and 'PERPETUAL,' indicating
future value. We talk about improving our quality of life,
improved health, quality retirement, vacations, time freedom, luxuries,
etc, today... and in the future. I want an income that continues to perpetuate
itself! Not one that grovels for what's left over! Look at Amway,
Shaklee, Herbalife, Forever Living, Nu Skin, Mary Kay, they have created
an opportunity for a Perpetual Income, not what's left over.
As an example, if you were to write an advertising jingle, lyrics for a
recording artist, do a music score for a popular song, each time that
song played on the Radio, TV, or a CD was sold, you would receive a
commission, or royalty payment, even though you didn't actually make the
sale. A Perpetual Income in Network Marketing is exactly the same. It's
income you perpetually receive, based on a Perpetuation of your initial
efforts... regardless of the distance between you and the actual
transaction. In Network Marketing this Perpetual Income/Royalty is
distributed through a network of contacts; acquaintances, social,
business and yes, even relatives! This Perpetual Income is based on the
sale and consumption of products and/or, in some companies, services. As
these products and/or services perpetuate/duplicate sales, new
sales and an ongoing consumption of these products or services, you, the
one who initiated this activity, receives a Perpetual Commission,
Royalty, Override, etc.
As an aside, this is the primary reason why "consumable" products
are the most effective in Network Marketing. Consumable products
provide value and generate perpetual revenue. They are those items that
are bought, used/consumed and then replaced, over and over and over
again - month in and month out, year in and year out!
Perpetual... definition(s), continuing or enduring forever; everlasting,
ongoing, Instituted to be in effect or have tenure for an 'unlimited
duration! Now THAT'S my definition of a Professional Network Marketing
Income. Help me "Perpetuate" our Profession!
Nick Mangeris
LifeSpan Global
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